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Apto Launch Press Release

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New Data Centre Company: “Apto” set to lead the development of the next wave of hyperscale data centres in the digitalisation of Europe’s economy

LONDON, United Kingdom (12 September 2023): Apto, a visionary data centre company delivering world-class hyperscale data centres across Europe, today announced its official launch. With a mission to lead the next wave of the digital economy, Apto is seeking to partner with leading cloud service providers to facilitate their expansion across the continent.

Apto has been formed to develop and operate the European data centre assets of global investment manager, PIMCO. Apto will benefit from access to scale, resources and land sourcing capabilities of one of the largest European real estate platforms. Guided by an esteemed leadership team with insights drawn from the world’s digital and data centre titans, Apto brings over a century of combined experience in designing, constructing and operating data centres at scale.

This unique perspective has shaped a company created to serve cloud service providers in a truly customised way. Apto’s service delivery revolves entirely around customer needs; to deliver built-to-suit hyperscale data centres in prime locations where they need them. Furthermore, Apto’s practical experience in streamlining construction processes, coupled with a proven design blueprint, grounded in operational excellence and regulatory best practices, assures not only speed-to-market but also best-in-class quality.

The Apto Leadership Team:

  • Russell Poole, Chief Executive Officer: With 23 years’ experience as Managing Director UK of Equinix (formerly at IX Europe, acquired by Equinix).
  • David West, Chief Financial Officer: A decade of experience at Digital Realty and Interxion, most recently as VP EMEA Finance, with prior roles at Bunzl plc and Deloitte.
  • Roger Gough, Chief Development Officer: Nine years at the helm of the EMEA Construction Organisation at AWS, and prior service with Digital Realty in Australia.
  • Chris Baxter, Chief Revenue Officer: Eleven years leading the Global Accounts team in Europe for Equinix, complemented by prior experience at BT Global Services.
  • Apto has also appointed highly regarded experts in developing data centres across EMEA as senior advisors.

Quotes from Apto Leadership

Apto’s core mission is to enable swift and seamless entry into markets primed to shape future demand in Europe. Our experienced leadership team, combined with PIMCO’s premier real estate expertise and access to significant capital sets us apart in delivering this capability. Apto is not just a company; it’s a promise to partner with the world’s largest hyperscalers as they build out the next wave of Europe’s fast-growing digital economy.

Russell Poole, CEO of Apto

Apto blends startup agility, vast sector experience and investor backing.
This positions us to swiftly adapt to customer needs and leverage vast connections and delivery capability, while maintaining the highest levels of integrity.

David West, CFO of Apto

We’re passionate about designing safe, sustainable data centres that meet the specific demands of our customers. Our goal is to foster an industry-leading team that embodies Apto’s customer-centric culture, always keeping customers at the core of what we do.

Roger Gough, CDO of Apto

The name Apto symbolises our pledge to adapt to individual customer needs: built-to-suit hyperscale data centres in the right locations. Our seasoned, agile team champions transparency and customer focus at all stages of the customer journey.

Chris Baxter, CRO of Apto


Chris Baxter
Chief Revenue Officer
Apto Data Centres
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