Apto

About Us

Hyperscale data centres.
Designed for you.
Built to scale.

Hyperscale data centres.
Designed for you.
Built to scale.

We are Apto.

We are a data centre company that partners with cloud service providers with ambitious expansion strategies, that want to lead the next wave of the digital economy in high growth and emerging markets in Europe.

We enable you to fast track your entry into markets that will drive future demand and secure sites, permits and power cost effectively and on time. We put you one step ahead, accelerate your time to market, deliver a clear-cut economic advantage and take away the hassle of building data centres in your target countries.

We deliver because our team of experts have an unwavering track record in taking the lead and building premier data centres in the next sought-after location. Time and time again. We uniquely couple this with robust financial backing and unique access to an extensive European real estate portfolio and network that is unavailable to others.

Our purpose:

Leading the next wave of the digital economy.

We deliver world class, hyperscale data centres to lead the next wave of the digital economy, in high growth and emerging markets across Europe.

Our mantra:

Designed for you. Built to scale.

Designed for you.

We are always pushing forward. For our customers. Steering you towards sustainable success.

We deliver highly customised, built-to-suit data centre capacity in the markets where you need to be, so you can be ready for the next wave of demand.

Built to scale.

In a world where scale drives strategic advantage, we think big. Focusing on tomorrow’s needs today.

We embrace big challenges to quickly and efficiently deliver hyperscale data centres so you can grow exponentially in the ever-evolving digital landscape.

Our values:

We are astute, progressive, trustworthy and obsessive.

Astute

We bring clarity to the complex.

We thrive on overcoming any hurdle to give you the best possible experience and outcomes.

We aren’t afraid of the new, the unknown or the demanding. Where others see problems, we see opportunities. Where others accept the status quo, we challenge the boundaries. We are original-thinking and engineering-led experts with an innate drive to solve. This means we combine original and valuable ideas with the experience, resourcefulness and connections to make them a reality.

Progressive

We connect curiosity with courage.

We actively pursue your next move and cultivate a winning formula that is unique to us.

We believe big ideas and bold action fuel the digital revolution. So we never stop looking and leaping forward – our appetite for advancement is insatiable. We predict, investigate, pursue, deliver. Repeat. We see where the next wave of the digital economy is heading, and we align unparalleled capabilities to lead the way – putting you where you need to be, one step ahead.

Trustworthy

We work our words into action.

We obsessively take ownership, deliver on our promises and create lasting positive impressions.

We actively listen and respond thoughtfully. We are authentic, we keep it real and we don’t overpromise. We are transparent in everything we do. You will experience ease, openness and satisfaction in our partnership that will challenge your existing assumptions and previous experiences. You can depend on us to do what we said we will, in the way that we said we will.

Obsessed

We customise customer success.

We nurture an unfaltering passion for excellence, guided by your needs and expectations.

We are driven by what you tell us matters the most – today and into the future. Our expertise enables us to proactively anticipate and address your needs and concerns before they arise. But we won’t just do things the way they’ve always been done. We care relentlessly and we inspire our people to do more and to do better. We set our sights on the destination and do what it takes to get you there.

Our team:

Our most valuable asset? Our team. Armed with decades of critical expertise, they have set the standards and built enviable reputations at firms leading the charge in the digital revolution – spanning data centre pioneers and the great digital leaders.

Russell Poole

Russell Poole

Chief Executive Officer

Russell is a data centre industry veteran. He joined IXEurope in 2000 as UK Managing Director, leading it’s its transformation from start-up to a major player. Equinix acquired IXEurope in 2007, where Russell remained until early 2023. To date, Russell has developed over 20 new data centres, with oversight for a footprint of over more than 250MW across the UK and Nordic regions. He also played a key role in Equinix’s Middle East and Africa expansion, was seven-time EMEA Managing Director of the Year and recipient of the Chairman’s Award for Outstanding Contribution.

Russell Poole

Chief Executive Officer

Apto

Mark Dolan

Chief Strategy and Acquisitions Officer

An accomplished senior real estate executive, Mark brings over two decades of expertise and extensive market experience across the APAC and EMEA regions. Previously at Google, he led global infrastructure initiatives for APAC East, steering the development of robust real estate and utility portfolios essential for launching Google products across pivotal markets. Prior, he held a similar role at Digital Realty Trust across UK, France and the Netherlands, and later facilitated market entry, operations build-out and growth in Australia and Japan.

Mark Dolan

Chief Strategy and Acquisitions Officer

Roger Gough

Roger Gough

Chief Development Officer

Roger joins from Amazon Web Services (AWS) where he led EMEA Construction for nine years, overseeing 200 professionals to expand AWS footprint and deliver hyperscale data centers across 10 countries, including new markets. In his last year at AWS, his team delivered over 100MW in DC capacity with €1 billion+ annual capex budget. Roger previously built bespoke enterprise data centres at Digital Realty in APAC. He’s passionate about safe, sustainable design and excels in working collaboratively with the supply chain, to tight timelines.

Roger Gough

Chief Development Officer

David West

David West

Chief Financial Officer

David has over a decade of data centre experience, most recently leading EMEA finance across 16 markets at Digital Realty. He played a leading role in integrating the Digital Realty and Interxion businesses, delivering strong double-digit growth across the region and driving the energy strategy. Prior to this David worked in a variety of finance roles at Bunzl plc and Deloitte. He enjoys simplifying the complex and is focused on ensuring ease of doing business for customers, suppliers, employees and investors.

David West

Chief Financial Officer

Chris Baxter

Chris Baxter

Chief Revenue Officer

Chris brings over 20 years account and sales management experience, most recently at Equinix, Inc., where he was recognised as a Global Top Sales Leader. He was responsible for Global Account Management in Europe, Middle East and Africa, serving hyperscalers, cloud providers and SaaS companies. He played a key role in expanding cloud on-ramps and the xScale program for cloud computing growth in Europe. Previously, he spent a decade with BT Global Services managing relationships with major financial services firms.

Chris Baxter

Chief Revenue Officer

Apto

Hannah Kramer

Chief Legal Officer

Bringing nearly two decades of real estate and property experience, including most recently five years at Amazon Web Services (AWS), Hannah contributed significantly to multiple region and metro launches. Her expertise in navigating complex challenges like land ownership, permitting, community engagement and taxation, positions her to anticipate and mitigate constraints and risks to streamline legal processes across jurisdictions

Hannah Kramer

Chief Legal Officer

Are you leading the next wave of the digital economy?

Contact our team to find out how you can lead the charge in emerging markets across Europe with Apto’s hyperscale data centres: designed for you, built to scale.